Climate change is no longer just a theory. We are witnessing hotter and more frequent heat waves, longer and drier droughts, stronger and more powerful storms etc. Its impact can be felt and seen (and measured) all over the globe. Some effects make more headlines, like extreme weather episodes, and some make less, like long-term effects on agriculture, sea water level, spread of infectious diseases, etc, and scientists are detecting a stronger link between the global warming of the planet and its changing weather patterns.
You are probably aware of the impact of the climate change on the weather:
- Heat waves, for example, have become more frequent even in countries that have not suffered from this phenomenon in the past - and are therefore less prepared. (Everyone remembers the 2003 European heat wave which claimed around 70,000 lives all over the continent, and in 2015 700 lives in France alone). Heat waves can lead to dehydration and some cases - to death. So we need to pay attention and drink; be it water if it’s clean, or natural energy drinks, to keep hydrated.
- Drought - Higher temperatures mean more evaporation, which dries out the soil – intensifying drought over many regions. This affects agricultural production - which could lead to food shortages. In some countries which suffer from prolonged droughts - like the Horn of Africa - it may lead to “climate migration”.
- Wildfires - Suffice to recall the ‘Thomas Fire’ that affected Southern California in December 2017. It burned almost 300,000 acres, thus becoming the largest wildfire in modern California history.
- Storms and floods: More evaporation leads to more moisture in the atmosphere and more intensive rainfall. The rains are becoming less evenly spread over the rainy season, occurring in fewer but much more intensive rain episodes - causing floods, inundations and damage to life and property.
- Rising sea level: Some of the current sea-level rise is due to warming of ocean waters, leading to an expansion of its volume; some comes from melting glaciers and shrinking ice sheets scientists say that rising sea levels are leading to bigger storms and more floods.
- Snow falls: A warmer atmosphere contains more moisture, so when the temperatures drop, it can bring record snowfall, as we’ve seen in the eastern US just recently.
You might ask: what does climate change have to do with natural energy drinks, or with their beverage ingredients? This is a very good question. As we mentioned above, when you are dehydrated - drink! But a broader answer concerning beverage ingredients and their beverage base can be found in part B.