In order for a business to strive, a good manager is required to coordinate all the different aspects of the business, such as handling the staff, customer complaints, tracking on sales and expenditure, etc. To ensure that the manager of your restaurant is well informed about how to carry out their job, here are ten helpful tips about successfully running a restaurant.
1. The customer is always right.
This is the golden rule in the service industry. Regardless of your thoughts of the complaint being made, the customer’s perception of the restaurant will largely be shaped by the handling of their complaint, and may determine whether they will choose to come back to the restaurant on another occasion.
2. Staff should have a thorough understanding of their jobs and expectations.
If the restaurant is to operate efficiently, each member of staff must understand their role and carry it out to the standard that is required of them. Even if just one staff member is not meeting their responsibilities, the impact will be felt by every other staff member who will need to increase their workload to make up for the underperforming staff member.
3. Advertisements bring customers.
The best method of gaining customers is to get the word out about your restaurant, and the best way to do that is through advertising. There are many different methods of advertising, each with varying expense and effectiveness. Television and radio advertising are guaranteed to reach customer but are very expensive. Social media and other online advertising (e.g. Google Adsense) on the other hand, are far more cost effective and can often be engineered to target consumers who are more likely to have an interest in your restaurant.
4. Keep a close eye on cashflow.
Cash flow is the amount of cash coming in versus the amount of cash going out of your business. This is useful as it allows you to understand where most of your expenses are going and gives you an overall picture as to how much profit the restaurant is making each day, or the average amount over an extended period of time. Without understanding the concept of cash flow, you put yourself at great financial risk.
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