PGI is Gat Foods' business unit named after our consumer brand, Prigat, offering attractive licensee models to companies looking to operate in the fruit based beverage category.
PGI was established in order to expand Gat Foods' international activity by providing a competitive edge with a package of knowhow for companies interested in successful entry into new beverage categories. Currently there are several licensee operations, which like our local PRIGAT brand, have become leading brands in their category and respective regions.
PGI's advantage lies upon Gat Foods unique vertical knowhow in the entire value chain From the grove to the shelf based upon the use of advanced technologies, high quality standards and constant product innovation. Thanks to these capabilities consumers in Israel demonstrate high affection and loyalty, ranking the PRIGAT brand 1st among fruit based beverages since it was launched.
Central Bottling Company (CBC) Group
PGI and GAT FOODS are part of the CBC Group - the largest 'Total Beverage' Company in Israel, producing and distributing a wide range of beverage categories, including Carbonated Drinks, Still drinks, Water, Iced Tea, Milk, Beer, Wine and Spirits. CBC's portfolio covers well-known international and domestic brands, such as Coca Cola, Muller, Ocean Spray, Carlsberg and others.