If you ask people “how do you do?” they will probably tell you how tired, exhausted, weary or drained they are. Burnout has become the fashion among us in recent decades. It is a by-product of our modern 24/7 culture.
Our brains are unable to deal with the modern working environment. Emphasis on productivity, combined with the need to prove one’s worth at work, leave people in a permanent state of stress. If we face that kind of pressure day in, day out, we need a continuous supply of energy.
For many, moreover, the pressure does not end with work. Our cities are always alive, and the 24/7 culture makes it difficult to rest at any time. In a way the technologies that were designed to save us energy have become steady stress factors themselves, and many people over-stretch themselves in the anxiety of underperformance and a sense of not living up to expectations.
Enter energy drinks.
Energy drinks are considered by many to be a remedy to frequent daytime slumps, as well as power boosters for those interested in physical activities and sports. The main points being: quick energy boost, availability and taste.
On the other hand, the trend towards healthy lifestyle has also achieved worldwide popularity in recent decades, more especially in the same target audiences. The search for natural beverage ingredients gained momentum and energy drink ingredients are constantly put under scrutiny for health reasons.
In order to mitigate the possible hazardous impact of ordinary beverage ingredients, more and more people - baby boomers, millennials and young parents alike - are turning towards natural energy drinks. This shift to natural energy drink ingredients is a reflection of their general concern with health and wellness.
So what are the main benefits of natural energy drinks?
- They do not contain artificial chemicals.
- They do not contain artificial preservatives
- They use natural caffeine from green tea, guarana, or coffee.
- They use sugar in a more natural state.
- They use natural no-calorie sweeteners.
- They use natural juice flavors.
- They use natural colors.
To sum up:
There is no doubt that our modern, 24/7 culture is demanding. Energy drinks provide a possible solution to some “bumps on the road” in everyday life. So taking into account this fact together with our natural emphasis on healthy lifestyle, our search for natural beverage ingredients is self evident.